Translation of Websites and Localization of Websites
While localization and translation of websites may seem similar, there are some differences between these two processes. Understanding these differences will help marketers formulate better strategies. In addition, understanding the differences will make their tasks easier. In this article, we’ll examine Weglot, ConveyThis Translate, Copy and Paste, and Google Translate. All of these services help you translate websites into many different languages. Using one will help you make sure that your website’s content is easily understood by your target audience.[1]
Google Translate
Google Translate is a neural machine translation service that works on text, documents, and websites. It is available online and in a mobile app for iOS and Android, as well as an API for developers. The API is used to build browser extensions and other software applications that can incorporate translations. Here are some reasons to use Google Translate for website translation:
Google Translate is available on any browser and works on all devices. By default, the tool will display a text translation window with the main language and the target language in the upper left and right corners. It will also try to identify any languages that you have recently used by default. If you’re unsure of a language, you can also select it from a list of supported languages.[2]
Google Translate also includes an interpreter mode, which can translate speech. The tool can also transcribe audio. However, this feature is not available in all languages. In fact, it’s not always 100% accurate. This is why you’ll want to make sure the translation you’re looking for is accurate.
Using Google Translate for website translation isn’t a good idea unless you’re confident that your content is of high quality. The app will not work well if your content is not accurate. In fact, it’s possible that Google Translate won’t be able to translate your content unless you have an editor who checks the text for errors.
Another downside to using Google Translate for website translation is that there are issues with the quality of the translations.[3] One of the most notable issues is that Google penalizes sites that use auto-generated content. Such content has no human review, and it will hurt your website’s performance.
Weglot
Weglot is a website translation tool that gives you full control over the translation of your website. You can easily edit the translations that Weglot makes for you, and the translated content is automatically updated to the appropriate subdomain. It also provides statistics on translated page views and SEO. Its SEO-friendly features make it a great choice for businesses who want to translate their content for international audiences.
If you are not comfortable with the translation process, you can create a glossary or rules to filter specific information from the translation. These rules will help you translate a specific phrase or word without affecting the rest of your website. Moreover, Weglot also offers translation memory, which remembers previous translations for the same word or phrase.
You can also edit translations after they are completed. Weglot allows you to edit the translated content on the front-end, using the Weglot Visual Editor. This feature works similar to page builders, allowing you to make edits directly on the site. It also enables you to highlight translatable elements.
If you use Weglot for translating your website, you will have to create an account with the Weglot website translation service. You can do this by entering your email address and password. Once you have done this, you’ll be sent a confirmation email and an API key. From there, you can translate your website into a language of your choice.
Weglot allows you to translate your website from one language to another, including contact forms. This makes your website more accessible to new markets and prospects in the local language. The Weglot software works with Google Tag Manager. It requires a new container tag and Custom HTML tag type to integrate Weglot with your website.[4]
ConveyThis Translate
If you are a business owner who needs to translate your website into multiple languages, you should consider using ConveyThis Translate. Its software allows you to outsource the work of translating your website to native speakers, ensuring that your content is accurate in all languages. You can also use a free trial of its service to see how the system works for you. The free plan allows you to translate up to 50,000 words per month, and it comes with three free languages. The pro plan, however, has extra features and includes premium support and professional help.
With ConveyThis Translate, you can translate your website to many languages with minimal coding. It uses professional translators to translate every line of your website, and it allows you to easily edit the translated version if you need to. The software also helps improve SEO, by automatically creating Hreflang tags and URL prefixes for translated pages. These tags help online searchers find your website in the language they’re searching in.
ConveyThis Translate is compatible with any theme or plugin and scans full pages for translation. It updates translated content automatically and can be used for free or paid plans. The software also works with the popular WordPress platform and is available in multiple languages.[5] It also allows you to translate your website in multiple languages, which makes it ideal for a multilingual audience.
Despite its lack of free trial, ConveyThis is a highly reliable, professional website translation tool. Its API integrates seamlessly with your site without any coding, which ensures extra-fast translations and excellent accuracy. Its browser-based website translation plugin works on all platforms and is SEO-friendly, so you can be sure your content is translated correctly.
Copy and Paste
Using Copy and Paste translation of websites will require you to manually translate the website content, and then copy and paste it back into the Content Management System (CMS). This is a very time-consuming method, and the quality of the translation will suffer as a result. Cutting and pasting is also prone to mistakes, including the loss of metadata, which includes the page title, html tags, error messages, and page URLs.
Fortunately, there are some alternatives to using Copy and Paste translation of websites. One of them is plugin-based translating, which is most common for E-commerce and CMS applications. This method allows you to share your website with a translation provider, who can then translate text directly on the website. The translation provider will then be able to make real-time updates to your website, without any human error. This method also avoids the risks that come with manual translation.[6]
Another common approach is using a downloaded version of the website. This is a good option for simple websites, but complicated websites may be more difficult to translate. Moreover, you may end up losing media, links, and layout features. As a result, your translated website will appear very different from the original page. Uploading a translated website is also costly, and mistakes are likely to occur during the process.
Another way to automate website translation is with an automated localization solution like Bablic. This service can help you translate websites by scanning your website every day and duplicating new pages. It will also send new content to your translators.
Translation of Websites – What You Need to Know
Website translation can be tricky. There are several issues to consider before you hire a company to do it. Understanding the difference between translation and localization can help you formulate better strategies. There are several similarities and differences between the two processes, but you need to know the differences between them in order to make the right choice.
Problems with website translation
There are a variety of problems that can occur when a website is translated into a different language. This can be due to workflow or technical issues, which can cause delays. Delays can give your competitors an advantage and allow them to enter your target market. Additionally, you may be dealing with a local team that is aggressive and demands you deliver your digital content immediately.[7]
In order to avoid delays in the delivery of your website, consider the importance of the content you wish to translate. It is essential that your content be translated accurately. If errors are present, your translation provider will need to fix them. Check the content for errors and send it back to them for final approval. If you have a large website, it is critical to have the content translated by a professional agency, which will ensure that your site’s content is translated correctly.
In addition to the content of your website, your translation must also be consistent with the cultural preferences of your target market. For example, some countries have high-context cultures, which means that they value interactive and intuitive websites. In addition, they like to see multiple images and links to other pages on the site. These countries include Japan and Arabic countries. Meanwhile, countries such as Germany and the United States have low-context cultures and prefer to read clear instructions and information.
Another common cause of ‘This page could not be translated’ error messages is an outdated web cache. Clearing your browser’s cache can help you resolve this issue. To do this, load your website in a new tab and click on ‘Site Settings’. This will clear the local data on your web server and should resolve your website translation issue.
Techniques
If you own a website, it’s important to understand how to translate it for a foreign audience. For example, you may want your website to be multilingual, but the language of your target audience is not English. Although you may think this is a daunting task, there are several different techniques you can use to make your site accessible to people in other countries.[8]
Using a translation service provider can be a good option, as they can help you get your website translated into a variety of languages. These providers work with your team to determine which method will yield the best results. Another option is crowd-sourcing translation, which uses individual translators. This type of translation can include LSPs, in-house translators, volunteers, and freelancers.
In addition to translating your website, localizing your website involves making your website more user-friendly, culturally appropriate, and accessible. It’s also important to consider the language of your target audience, as nearly a third of internet users are not native English speakers. A recent study from Forrester Research showed that bilingual websites have visitors that stay twice as long as their English-only counterparts. By localizing your website, you’ll be able to reach a new audience and potentially increase sales in foreign markets.
Cultural substitution is a good choice for text that’s similar to the source language. This makes the text more familiar and understandable. Using cultural substitution can also help to make up for missing information.[9]
Costs
When looking to translate a website, you should consider the cost of the project. Generally, website translation is billed by the number of words needed to complete the work. The cost per word will vary depending on the complexity of the content. Complex content requires many hours of work and will cost more per word than simple content. To avoid unexpected costs, you should look for a company with a reasonable price per word.
The biggest cost of a website translation project is the cost of staffing. Many businesses do not consider the cost of soft people when calculating the cost of translating a website. Instead, they devote an IT team member or engineer to the task. This approach can be very expensive if you need to get a quality translation done quickly.
The costs of translating a website will vary depending on the type of content and the language used. Some translation services charge by the word, while others charge by the page. Additionally, some languages are more expensive than others. Another factor that can increase the cost is the availability of translators. For example, translators in Japan usually charge a higher rate than those in the US.
Hiring a professional website translator can be the best option if you want to ensure a high-quality translation. The costs will vary depending on the complexity of the website and the language of the target audience. A professional translation service will charge around $1,200 for a website with 10,000 words. However, this does not include the cost of integrating the translation into the website and managing it.
The size of the website is another consideration. A brochure website may have just five or ten pages, while an e-commerce website can have hundreds of pages containing products. A small-sized website may not need as much translation as a large site with many products. However, it is important to understand the costs of a website translation before you decide whether it is worth the cost.[10]
Need for a professional website translator
A professional website translator can help you to translate your site’s content into a new language. Website translation is a complex process. Your website needs to have all the content in the original language translated into the target language, including the captions for videos and images. Besides, you’ll need to register your domain name in the correct ccTLD and set up your website to host the translated content.
When you use a professional website translator, the content on your site will be translated word-for-word without sacrificing the original message. Professional translators use different methods for translating websites. For example, they can choose a standard translation method for websites that are just about product descriptions. Standard translations are also a good option for sites that contain instructions and training documents. However, if your content needs to be more specialized, you may want to go for a customized translation process.
A good website translation agency will have teams of native translators that specialize in specific niches. Once you hire an agency, you’ll have a dedicated project manager who will assign your tasks to translators who are skilled in the industry. They will also have teams of proofreaders and editors that will make sure the translation is error-free. They’ll also use SEO translation techniques to ensure that your translated website contains the target keywords. This will help your website to appear higher in search results.[11]
Hiring a website translator is a quick and simple process. These professionals will handle your website translation in 24 hours or less, and ensure that the translation is 100% accurate. You’ll be able to check the translation of your website as soon as it’s completed. Many website translation companies offer 24-hour service to make it even easier for you to get your website translated.
Tools available
There are many tools available for translation of websites, and they all have their pros and cons. Some are very expensive, while others are free and are very easy to use. A good tool for small businesses is Google Translate. Google Translate is very intuitive, and it fully automates the translation process. It also offers automatic updates whenever your website changes.[12]
Another good tool for website translation is ImTranslator, which is a browser extension that supports most browsers. ImTranslator doesn’t offer its own translation service, but it does let you choose from Google Translate or Microsoft Bing Translate. It also has separate extensions that let you compare the results of the two services.
WPML is another useful tool for website owners, although it doesn’t offer a free version. Similarly, Bablic bills itself as a one-stop-shop for localization, with the option to translate a website into up to 30 languages. If you need just one language translated, Bablic also offers free translation.
Another free website translation tool is Yandex Translate. Yandex supports more than 90 languages and includes a dedicated website translation interface. The interface works similar to other tools: select the source language in the top-left corner, the target language in the top-right corner, and paste the URL in the website’s address bar. Once you’re done, you can switch back and forth between languages.[13]
A few other tools for website translation include Weglot. Both can translate the written content on a site, and Weglot allows you to replace images, videos, and PDFs, which other tools cannot do.[14] The platform also provides a dashboard to track the progress of the translation and ensure that everything is translated correctly.
