How to Make the Most of Video Backgrounds on Websites
Using Video Backgrounds on Websites can be an excellent way to attract attention and advertise your company.[1]However, it can also affect the performance of your website. Before adding a video background to your website, you should understand what it is and how it works. Here are some ways to make the most of it. A video background will make you stand out from the rest and increase your website’s traffic.
Adding a video background to your website is easy
You can easily add video backgrounds to your website using CSS. To add video backgrounds to your website, you can use the width and height properties. These allow you to extend the video to the full width of the viewport.[2] You can also use the Object-fit: cover CSS property to make the video automatically adjust to the size of the viewport. You can also use the position: fixed and z-index properties to position the video under the content.
One of the main challenges of adding video backgrounds to a website is how to get them to look seamless and not look like they are embedded. This can be a challenge for non-technical website owners. While you can embed a video via a third-party site, this may not be the best idea for a website with a high page load speed. Also, it may slow down your site if you have a video background that loads full-size on every page.[3]
To add video backgrounds to your website, make sure to choose file types that are supported by most browsers. You should also ensure that your video backgrounds complement the content on your website, rather than detracting from it. Video backgrounds can be very useful for product-based websites, but you should consider the usability of your website’s audience when choosing the type of video background you’re going to use.
Video backgrounds on websites can be a great way to make a statement about your company. The right video can capture your audience’s attention, set the mood of your website, and lead to conversions. According to a study from Forbes, video backgrounds can increase conversion rates by 80 percent.[4]
When adding video backgrounds to your website, you’ll need to select the right length for your site. The ideal length for a video background is about 30 seconds. It should loop seamlessly so that it won’t distract your visitors. Using videos that are longer than two minutes will slow down your site’s loading time and hurt your SEO. Make sure to select a quality video with relevant images.
Video backgrounds on websites are easy to add with a WordPress plugin. With the Easy Video Background WP plugin, you can add a video background to your website and change its size and crop ratio.[5] You can even set the video to play in a loop and mute the audio. The best part is that this plugin also allows you to overlay images over the video.
It can communicate a lot about your company
Having a video background on your website can help increase website visitor engagement. In fact, one study showed that sites with video backgrounds have a higher conversion rate. Food blogger Pro saw a 138% increase in its landing page conversion rate after using a video background. [6]But using video backgrounds can also come with several drawbacks.
Although it may not sound like it, videos on websites can communicate a lot about your business. They can be more engaging for your visitors and help them learn more about your product or service. Video backgrounds also help differentiate you from competitors. The use of videos on websites can also inform your customers about the features and benefits of your products.
When using video backgrounds on websites, you should make sure that the video is high-quality and does not distract your visitors.[7] Try to keep the video under five megabytes or 500 kb. You should also ensure that the video has a good contrast with the foreground text.
You can also choose to use different types of videos on your website. For example, you can use soundless videos as background videos or hero videos. A background video uses movement to draw the visitor into the page, highlighting the product or service. You can then place supporting videos further down the page, likely speaking to a subsection of the page.[8]
A good video background on your website should reflect the company’s culture and their version of professionalism[9]. Some websites will be more casual, while others will be more formal and corporate. However, if you are interviewing candidates for a particular role, your video background should support their answers.
In addition to being attention-grabbing, a video background on your website can help your site rank higher in search engine results. It can also be a great way to advertise new products or services. It can increase dwell time and increase conversions. A video background can also be a great way to introduce yourself to potential customers.[10]
It can be used to advertise
Websites that use video backgrounds have the advantage of making the content more engaging for visitors. The videos may also load quickly, so they are an excellent choice for a website where you want to attract qualified leads. However, they should not overpower the content of your website.[11] It is best to use video backgrounds sparingly and only on pages with less text.
Since video backgrounds are still in their infancy, it is important to do a little research before implementing them on your website. You should consider A/B testing to determine which version of the background performs better. [12]This is a method that many designers and marketing departments use to test whether or not video backgrounds work best for their site. Performing an A/B test on a small segment of your website’s traffic will help you determine which videos perform best for your audience.
The video background on a website can also be used to advertise products or services. Companies use video backgrounds to promote their brand in ways that encourage positive emotions. Videos can also help visitors understand complex products. For example, a website that sells world cruises can use video backgrounds to explain how they work. Visitors often prefer watching short videos to reading long text descriptions.
While video backgrounds can be beneficial for website visitors, they can also increase page load times.[13] Furthermore, videos are not always compatible with mobile devices. So, it is important to know what kind of video backgrounds to use on your website. For this, we have listed 25 great examples of video backgrounds used in web design.
One example of a website using video backgrounds is Project Skin MD. Their video background features a simple stock video that supports their headline copy. The video also displays a collage of their past work. [14]Another example is Denver Seminary. This website uses video on the home page of their website, but users have to click on it. The video is also not set to autopay, which is beneficial for visitors with slow internet connections.
When putting video backgrounds on your website, you must be careful about the size of the video file. A video file should be no more than thirty to forty seconds and should loop seamlessly. Ideally, it should be under one or two MB. It is best to use a small video file that doesn’t impede search or prevent users from accessing other content.[15]
It can affect website performance
The use of video backgrounds on websites can be detrimental to website performance. Studies show that websites that take more than three seconds to load will lose 40 percent of their visitors. Moreover, videos increase page size and require more HTTP requests. For instance, a YouTube video generates almost a dozen requests. The extra HTTP requests mean that the page will take longer to load.
To reduce the chances of this happening, it is important to avoid using video backgrounds on websites. [16]Although video backgrounds can be helpful for delivering the brand message and presenting offerings, they should be used as a secondary element and not as a central focus. Videos should be edited and overplayed appropriately to avoid distracting viewers. Additionally, the video quality should be high. Vimeo recommends a bitrate of at least ten to twenty Mbps. Moreover, videos should have a minimum resolution of 1080p.
Video backgrounds can be beneficial if they are short, but they must not be too long. The video should be no more than a couple of seconds, so that it does not take up too much bandwidth. In addition, a video background should not be too long, as this can cause an increase in bounce rate. [17]The human brain is lazy, jumpy, and self-centered. It dislikes things that interfere with scanning, so it’s best to keep it short.
While using video backgrounds on a website can make a website look more attractive, it can actually cause your site to perform worse. Since the video distracts visitors from the CTA, it decreases conversions. Also, visitors will spend more time viewing your website than they otherwise would if the video is not in the background.[18]
Video backgrounds can be problematic for mobile devices. They take up more bandwidth than images. Therefore, users with slower internet connections will experience slow loading times. It’s a good idea to check the compatibility of your device before choosing a background.
Video Backgrounds
If you want to use video backgrounds on your website, you will need to consider a few things before you do so. First, make sure that the video background is visible. It should not be hidden behind a black or white background.[19] Second, do not include sound in the video background. Finally, do not put the video player in the center of the page.
Do not include sound in video backgrounds
Video backgrounds on websites can enhance the user experience and increase the time that visitors spend on your site. However, they should not become a distraction. To avoid this, make sure that you test your video backgrounds before you commit to them. This is known as A/B testing. Since A/B testing is an art and science, results will vary. Nevertheless, most marketing departments, designers, and usability experts recommend running A/B tests to find out which version is most effective.[20] When testing your video backgrounds, segment a small portion of your traffic to see which one converts best.
If you’d prefer to have sound, you should set the volume of the video background to a low level. If you’d like the audio to be audible, you can add background music to the video. When adding a background music, you should make sure that the original audio sounds remain audible.
If you have a video background on your website, make sure it isn’t autoplaying. You don’t want to distract your visitors by making them stop watching. You should also remove the sound channel to keep the file size to a minimum. In addition, your website will load faster if you don’t have audio in the background.
You can also add a pause button to the video to ensure that it stops playing after a certain period of time. This is useful for users who may not want to watch motion on your site. Although it may be tempting to play a video that loops continuously, users may not want to do that. A pause button can be added to your video using JavaScript.
Adding a video background on your site can be a significant change to the design. Before implementing it, make sure you have a clear idea of what you want the background to do. It can be a distraction or an important part of your website. If you’ve never tried using video backgrounds before, it can be difficult to know where to start. If you’re an experienced user, you may already know the best way to use video backgrounds.
When choosing a video for your background, try to keep it to less than 30 seconds. This way, you won’t make your site too slow. If your video is longer, make sure you include a pause button.
Do not have a video player with controls
When trying to embed a video on your website, be sure to choose the right position for it. Using a fixed position will separate the video from the rest of the page and keep it in place even when the user scrolls down. This also means that other content won’t overwrite the video. Alternatively, you can use a z-index, which places the video background underneath the accompanying content. However, this method isn’t very mobile-friendly and will waste significant data.
Another important consideration is preventing auto-playing background videos. These can negatively impact your website’s performance and SEO efforts. The best way to prevent these problems is to keep the videos to a small area on your website. Moreover, the auto-playing video should be confined to a certain portion of the screen. You should also make sure that the auto-track feature doesn’t allow the video to take up the entire screen.
If you’d like to have video controls on your website, you should add the controls attribute to the video. This will allow you to set the width and height of the video. This will keep the page from flickering, and will not cause your page to freeze. If you’d like to provide an alternative video file, you can also add the source attribute. The browser will use the first video file format it recognizes.
Don’t put it in the center of the page
Video backgrounds can be an engaging way to add special content to your Home page. You can find them on YouTube and Vimeo, or you can create your own by using HTML5 videos. You can also find them on sites like Pexels, Cover, and Pixabay.
