Facebook Vs Instagram – What’s the Difference?
Facebook Vs Instagram both offer similar features for tracking social media metrics. Facebook users post on their timelines more frequently than Instagram users. Instagram is also owned by Facebook.[1]While both social media platforms have the same functionality, Instagram has a few unique features. This article will compare the two platforms based on engagement rates.
Instagram has higher engagement rates than Facebook
Facebook and Instagram have similar user bases, but the difference lies in how you engage with them. In general, Instagram has higher engagement rates than Facebook. [2]Instagram’s user base is younger – the majority of its users are under 30 years old, with many being in their teens. This younger demographic is more apt to jump at the opportunity to try out new social networks. Moreover, it’s easy for them to be drawn by the’shiny object’ syndrome. In other words, they’re more likely to be engaged in a brand’s post if it’s shared with their followers.
Instagram engagement rates vary depending on several factors, including the kind of content posted.[3] According to the Hub Spot Instagram Engagement Report, a brand’s post is more likely to receive 23% more engagements than a brand’s post on Facebook. Meanwhile, Rival IQ’s study shows that the median engagement rate across all industries is 0.064%.
The higher engagement rate on Instagram is especially useful for influence marketing campaigns. Unlike Facebook users, Instagram users are more likely to actively seek out brand recommendations. As a result, this platform is more effective than Facebook for gaining customer attention. [4]In 2014, a Forester study found that Facebook’s engagement rate was only 0.7%, while Instagram had a 4.21% rate. Furthermore, a Startle study showed that 68% of users on Instagram regularly interact with brands. Businesses with Instagram pages received 58x more engagement than their Facebook ads.
The high engagement rate of Instagram users indicates the relevance of content for the target audience. Moreover, it also indicates the trust of the brand among the audience. High engagement rates are a sign that the audience trusts the brand and is loyal to it. [5]Therefore, it is important to pay attention to your engagement rate and optimize it accordingly.
While Facebook has over 500 million active users, Instagram has more than 500 million. For companies that sell physical goods, Instagram is especially beneficial. The platform’s one-post-per-screen format forces the user to focus on the content. And since Instagram has 500 million active users, the content has to be engaging for the audience.
Facebook has a Games feature
If you’re a gamer, Facebook has many online games that can be played alone or with your friends. [6]These games will post activity updates to your News Feed, and you can customize your settings to control which information your friends see about you. To adjust your settings, visit the Account page in the navigation menu on the top of the homepage. From here, click on “Privacy Preferences.” On this page, you can also choose which apps and websites can access your information.
Both Facebook and Instagram have different features, and you can use them on both desktop and mobile devices. Both allow you to post pictures, videos, and text. Facebook lets you post photos and videos in albums. [7]Instagram only allows you to post categorized stories. The two are also different in terms of mobile compatibility. Facebook is more mobile-friendly and allows you to add clickable links to posts, while Instagram only offers a mobile-only interface.
Instagram has a Games feature
While there are some differences between Instagram and Facebook, the two apps have one important thing in common – both are designed for mobile users. That means that you can’t use full functionality on your PC – although you can view your updates and see pictures – and you can’t send direct messages. However, this doesn’t mean that you can’t still use Instagram – it’s simply not as user-friendly.
The two platforms have different user bases, with Instagram having more millennial and younger users. Most of their users are under the age of 30, with many in their teens.[8] This makes it more appealing to younger consumers, who are more likely to try new social networks. Also, the “shiny object” syndrome is too appealing for them to resist trying something new. In addition, there are a lot of games and apps available on Instagram.
Facebook allows users to post text or pictures, while Instagram is restricted to visual content with captions. However, both allow users to create photo albums. Instagram also offers categorized Stories, while Facebook doesn’t allow text-only posts. Both apps are mobile-friendly, though Instagram is slightly more mobile-friendly. [9]In addition, both apps allow you to add clickable links to posts.
Facebook Vs Instagram
If you’re looking to market your business, you should consider the advantages of Instagram over Facebook. The app has business-friendly features, a desktop experience, and a younger demographic. You can also use Instagram for gaming and other forms of entertainment. However, there are a few differences between the two.
Instagram is more business-friendly than Facebook
Instagram is an increasingly popular platform for businesses to promote their products and services. It has over one billion monthly active users compared to Facebook’s 2.41 billion. [10]In addition to its high engagement rate, Instagram has 500 million daily users, allowing businesses to reach a global audience. It also boasts over two million advertisers.
While Facebook attracts a broader demographic, it does not have the high-quality engagement rate of Instagram. Still, businesses can benefit from Facebook’s vast user base and friendly atmosphere. For example, videos get more clicks and engagement than photos, which means more exposure for your brand. Also, videos are more popular with mobile users.
Instagram has a higher engagement rate than Facebook, meaning users are more likely to engage with your content.[11] The average user spends 192 seconds on an Instagram page, which is 45 percent longer than on Facebook or Twitter. This means that businesses can make an immediate impact on their audience. Additionally, Instagram encourages textual engagement.
As a visual social media platform, Instagram is an ideal choice for B2C companies with high-quality products and great photos. While it is still not a good option for B2B companies, it is becoming more business-friendly. Recently, the platform launched Stoppable Posts, which lets brands tag their products in their posts. But these features are still in the works and not available to all brands.
Regardless of the platform you choose, it is vital to use Instagram as part of your marketing strategy.[12] Instagram is a visual platform and you’ll need to create visually appealing content to reach your audience. This means making your photos look good and using thoughtful hashtags to catch the attention of your followers.
While Instagram is more business-friendly than Facebook, there are still some important differences between the two platforms. Facebook has more users, while Instagram has a smaller audience. [13]This means that the two platforms can complement each other.
Instagram has a Games feature
Facebook vs Instagram has a Games mode for its users. Both platforms offer a variety of game features to engage users in fun and interactive interactions. While Facebook is designed with numerous possibilities in mind, Instagram has a more streamlined focus. The games available on Facebook can be played on a variety of devices, including mobile devices.
Instagram has a younger user base than Facebook, with the vast majority of its users being under thirty, and some even in their teens. [14]This younger demographic is more likely to try out a new social network. The “shiny object” syndrome is too much for them to resist.
Facebook has a large variety of games, including the popular Candy crush and Criminal Case. It also offers thousands of IGTV videos that users can watch for free. Both platforms also allow users to post up to 10 images or videos at once. However, users on Facebook can post as many as 30 images and videos at a time.
Instagram has a desktop experience
Instagram’s desktop experience has been limited for years, and many users have been looking for ways around it. The company has finally begun testing desktop publishing, but only a small group of users has access to it. [15]Despite the limited access, some users have already seen the benefits. While desktop publishing is still a work in progress, it’s clear the company is listening to user feedback.
In addition to having an excellent mobile experience, Instagram is also available on the desktop. Unlike the mobile app, the desktop version of Instagram offers many advantages, but it’s still limited in some ways. For one, Instagram’s native app is still more popular than its web version. Users can now manage up to 5 Instagram accounts without launching multiple apps.
Instagram stories are also available for desktop viewing. The stories display the same way as they do on mobile. [16]When you open a story on the desktop, you’ll see a banner across the top of your screen. Stories will play in a 9:16 format, just as they do on mobile.
The main difference between Instagram’s desktop experience and the mobile app is that the desktop version is not designed to scale across devices. The app was created for smartphones like the iPhone 4, iPhone 5 and iPhone 6, so it’s not optimized for large alphabet devices. That means Instagram won’t look as good on desktop devices as it does on mobile.
Instagram is best experienced on a mobile device, but it also has a web version that can be used on a PC or Mac. This article contains affiliate links. Please read the disclosure policy before purchasing any product from us.[17] These links are for your convenience. Our aim is to provide you with the best Instagram experience on any platform you use.
In addition to sharing photos, Instagram also allows users to share their posts on social media. However, the desktop version doesn’t offer social sharing options, so you’ll have to manually share your posts on other sites. You can also edit and crop photos on the desktop version of the app. You can also add captions and tag people in your photos.
Instagram has a younger audience
While many brands are targeting millennial with Instagram, the social media platform is also growing in popularity among older generations. In the US, 75% of people between the ages of 18 and 24 are using it. That’s higher than the highest age group on Facebook.[18] Despite its age range, Instagram has a largely female audience, compared to about 57% of men of the same age.
Although the audience of Instagram is much younger than that of Facebook, the number of users is not as large. Facebook has a larger user base and is considered a more adult platform. Younger users are more likely to post photos and videos. They also prefer to post short videos and photos than long ones.
While Facebook and Instagram both offer web and mobile versions, Instagram has a more mobile-friendly mobile app. This makes it more accessible for users on the go. Despite its smaller audience, Instagram may be more trustworthy among younger demographics. There are many differences between the two social networks, which make it important to know how each one is used.
While both platforms have similar advertising features, their audience is very different. While Facebook has many possibilities, Instagram is hyper-focused on a few core features.[19] As a result, it is better for businesses to identify the type of content and medium that will appeal to the target audience. If you’re looking for a more diverse audience, consider using both platforms.
Instagram users tend to be younger than Facebook users, so brands need to strategist based on age and demographic. If your target audience is young and female, Instagram is the place to be. However, if your target audience is older, Facebook is the way to go. [20]The older demographic is likely to be wealthy and will click on ads.
Facebook and Instagram are both very effective at building online visibility. However, they should be used in conjunction for maximum results. While Facebook offers more flexibility and is suited to a broad range of age groups, Instagram is better for interacting with a younger audience and developing a stronger brand identity.
